Quick magazine was a “news weekly” published by Cowles Magazines, Inc., part of Cowles Media Company (now a subsidiary of McClatchy Newspapers Inc.). The pocket-sized publication (4.5 X 6 inches and 64-68 pages, plus covers) were available at newsstands each Thursday, where folks were encouraged via cutesy back covers to “carry it in your pocket or your purse… and read it wherever you are”.
Quick was started by Gardner Cowles Jr. (called “Mike”) in 1949 and, despite a circulation of 1.3 million, the magazine was ended in 1953 when it was decided that Quick‘s subscribers could be transferred to Look, where the circulation numbers would help Look maintain a lead in the big battle with competitor Colliers.
